EXECUTIVE ARCHITECTURE

Life is short —
settling is not an option.

The impact of working with an executive architect

You’re a powerful sculpture trapped within a block of stone

Too many coaches see their clients as being incomplete —  we don’t see you that way.

You have unique intrinsic value. You are the sum of every book, conversation, and experience you’ve ever had.

Knowing that you’ve been around the sun a few times, you start to really see how much you have to draw from. It’s pretty magnificent isn’t it?

But just like all good things, when you have too much of it, it complicates things more than it helps.

So if you’re feeling overwhelmed when it comes to making the right decision or choosing the right path — it makes sense. It’s hard to see past all the clutter. 

That’s why working with an executive architect is so important. Because they see you for the work of art that you are. They help you break down all of your unique life's experiences,

organizing them and helping to make sense of it all in order to remove the parts that aren’t the art.  Allowing you to refocus and address the challenges that stand in the way of growth.  

How would you describe your current work experience and what would you do to change it?

You have everything you need to build the life you want. Block by block — we’re here with you.

What’s an executive architect?

An architect is someone who designs buildings. An executive architect designs opportunities. 

We’re not your common coach

And it’s important you know why

To us, a common coach is someone who sees you as being incomplete. Someone who sees you as not having everything you need to succeed. And even worse — that they are the only ones who can help to “complete” you with their tools, steps, and frameworks. 

But nobody likes to be processed. No one likes to be forced into a box. 

To us, you have what it takes. You deserve your seat at the table. And you deserve to work with someone who can create a tailored experience that honors your story. Someone who is committed to helping you write your next chapter — and every one after that.  

We’re a lot of things — but a common coach is not one of them.

An executive man wearing a dark suit is sitting down with his hands resting on his legs. He is smiling softly at the camera, there are clouds and mountains in the background.

What it looks like to work with us

1:1 sessions — executive advisory — fractional leadership — speaking

Prospect

What’s true about who you really are? What do you really want?

Like a scouting exploration, we are prospecting for the diamonds within.  Approaching it with genuine curiosity and looking for clues about what kinds of value may reside below the surface.

A small black orientation star, which bobbles back and forth as if on a compass.

Survey

What’s in your way? Why don’t you have it now?

Having spotted the glimmer of hope we’re after, we survey the landscape, considering our options, resources, and limitations.  We use our knowledge, our tools, and our team to begin solutioning.

A close up image of red, orange and cream sandstone texture.
A small teal orientation star, which bobbles back and forth as if on a compass.

ARCHITECT

What could it mean to have what you really want? What can we do now to change the outcomes?

We design opportunities and begin building toward possibilities. We take action together. Spurred on by the desire to ditch the default path — pressing on toward a more meaningful one.

  • “Customer Success. Sales. Operations. If you need to start, build, or improve efforts in any of these areas, you should talk with JB. In the decade I worked alongside him, he built an entire CS org from scratch, stepped in to get the sales team back on track, and added a thoughtful, systematic approach to operations. More importantly, he did it all with a human-centered approach that brought out the best results by bringing out the best in people. Whether you're thinking about a one-off, weeks- or months-long project, about consistent, fractional work, or about what you need at all, reach out to him. You'll be glad you had the conversation.”

    Ethan Beute, Chief Evangelist

  • “JB quickly became a colleague I trusted and often sought for guidance, challenge, and advice. His work embodies a combination of integrity and intelligence, and I firmly believe that his presence had a profoundly positive impact on both the company and everyone fortunate enough to work with or for him.”

    Michael Park, CPO

  • “JB is the rare trifecta of business acumen, emotional intelligence, and operational excellence who can guide leaders that are stuck to get moving with a plan to reach their goals. I’d recommend JB as a coach to any entrepreneur or executive leader.”

    Russel Verhey, Organizational Development Consultant

  • “Working alongside JB was nothing short of transformative. Twice, we faced the daunting task of redirecting our sales organization. With JB's visionary leadership, we successfully pivoted from a B2C to a B2B model and scaled up into SMB, mid-market, and enterprise sectors. JB isn't just a leader in title but in action. He deeply values the people around him, taking the time to understand their aspirations both in and outside work. His feedback is a testament to his wealth of experience, insight, wisdom, and compassion.”

    Daniel Hall, VP Sales

A small white orientation star, which bobbles back and forth as if on a compass.

Uninformed executives seek a common coach. Purpose driven executives seek us. 

We’re excited to see what you’re capable of.